Rag and Bone

I just stumbled across this great ad campaign cleverly designed by Rag and Bone.

R&B handed a bag of clothing and a compact camera to10 different women, all models of course, and asked them to fill the film with self portraits in their coveted denim.
the results are pretty great.
I particularly like Sasha, Edita, Hanneli and Mina

http://www.rag-bone.com/